Website + lead gen
← all storiesGB Surfers Paradise
A lead-generating site for a Gracie Barra BJJ academy.
What it is
The public website for Gracie Barra Surfers Paradise: programs for kids, families and adults, class schedules, and a trial-class funnel that turns visitors into students.
The story
A marketing site is only as good as what happens after the click. This one feeds every enquiry — from the website form or a Meta lead ad — straight into the academy's gym app, where staff see it instantly and follow up the same day.
Together with the gym app it forms a closed loop: ads generate leads, the site converts them, the app tracks them from first enquiry to belt promotion.
Tools used
React + TypeScriptMeta lead integrationGoogle Business + local SEOStructured data (JSON-LD)
Architecture, at a glance
- ▸Fast single-page marketing site in the official Gracie Barra brand system
- ▸Trial-class funnel wired directly into the academy's member-management app — a web enquiry becomes a tracked lead in seconds
- ▸Meta ads lead forms land in the same pipeline via real-time webhooks
- ▸Local-SEO structured data keeps the academy discoverable for nearby searchers
High-level by design — we don't publish security-relevant detail.